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greenwashing

Verified is the new sustainable

In a tidal wave of green business, today’s educated consumer can deliver massive impact by supporting the right companies. In the book, “Good Is the New Cool: Market Like You Give a Damn”, Afdhel Aziz and Bobby Jones show why corporations that are mission-driven, and guided by purpose, are often times the most dominant in their space. Examples: Good + Cool = Tesla, Patagonia, Warby Parker, Toms, Method, Honest… The… Read More »Verified is the new sustainable