In a tidal wave of green business, today’s educated consumer can deliver massive impact by supporting the right companies. In the book, “Good Is the New Cool: Market Like You Give a Damn”, Afdhel Aziz and Bobby Jones show why corporations that are mission-driven, and guided by purpose, are often times the most dominant in their space. Examples: Good + Cool = Tesla, Patagonia, Warby Parker, Toms, Method, Honest… The… Read More »Verified is the new sustainable
Greenhouse gas and our environment According to the Environmental Protection Agency (EPA), “the buildup of carbon dioxide (CO2) and other greenhouse gases like methane (CH4), nitrous oxide (N2O), and hydrofluorocarbons (HFCs) is causing the Earth’s atmosphere to warm, resulting in changes to the climate we are already starting to see today”. Some perspective… Ken Caldeira, an Atmospheric Scientist at the Carnegie Institution, provides some striking perspective when considering these emissions and… Read More »The Down and Dirty: Understanding the daily impacts of Climate Change
Climate change is the challenge of our century. Despite monumental impacts of a warming planet, these issues have yet to fully materialize in our everyday lives. Understanding this existential crisis through the lens of daily life, and normalizing manageable action, is key to scaled solutions. HBO’s “Veep”, follows Julia Louis-Dreyfus (better known as Elaine, from “Seinfeld”) as the Vice President. In one episode, Elaine scores big when her “Clean Jobs”… Read More »Jamaican Rum: A tastier way to scaling climate action
